Want to Make Your Print Materials Pop? Consider These Top 10 Graphic Design Trends

Good design is no longer just a nice-to-have; it’s an essential tool for businesses to capture attention and communicate effectively. Whether you’re designing a business card, a brochure, or signage for your storefront, your print materials should inform, inspire, and leave a lasting impression.

Graphic design trends evolve every year, influenced by culture, technology, and shifting consumer preferences. At Lithographic Communications, we’ve been keeping an eye on these trends since 1988. Our expertise in crafting eye-catching marketing materials allows us to share insights into the most impactful design movements right now. Here are ten trends that can help your print materials stand out and resonate with your audience.

1. Bold Typography Choices

Typography is no longer just a supporting player in design; it’s the star of the show. Oversized, bold fonts are being used to make statements and convey confidence.

• Why it works: Bold typography grabs attention and makes your message impossible to ignore. It adds personality and makes your design feel modern and impactful.
• Example: Use large, sans-serif fonts for headlines on posters or business cards to create a commanding impression.

Make sure to choose a font that aligns with your brand’s tone. For instance, a tech startup might opt for clean, futuristic fonts, whereas a bakery might favor rounded, more approachable fonts.

2. Retro ’90s Nostalgia

The resurgence of 90s aesthetics is making waves across all areas of design, and it’s not just for digital media. Think neon colors, geometric patterns, and grunge textures.

• Why it works: Nostalgia connects with emotions, and the 90s aesthetic appeals to Millennials and Gen Z, who dominate buying power in many industries.
• How to use it: Incorporate abstract shapes or neon accents in flyers and postcards while keeping the layout clean and current.

Blending retro aesthetics with modern minimalism will help you balance nostalgia and today’s sleek standards.

3. Sustainable Design

Consumers today expect brands to prioritize sustainability, and your print materials are no exception. Sustainable design extends beyond aesthetics to include the materials you use.

• Why it works: Eco-friendly decisions resonate with environmentally-conscious consumers. Using recycled paper or vegetable-based inks shows your commitment to sustainability.
• Example: Highlight your choice of sustainable materials with a subtle design element, like a leaf icon or earthy color palettes.

4. Minimalism Meets Complexity

Minimalism doesn’t mean dull. Designers combine clean, simple layouts with intricate details to find a harmonious balance.

• Why it works: Minimalism ensures clarity, while subtle, complex elements like foil accents or embossed textures bring depth and sophistication.
• Where to use it: Pair a clean layout with high gloss UV coatings or metallic foil on your business cards or brochures for dramatic visual contrast.

This juxtaposition of simplicity and complexity captivates viewers without overwhelming them.

5. Vibrant Color Palettes and Gradient Blends

Color remains one of the most powerful tools in design. Vibrant palettes and gradient color blends create energy and movement in your materials.

• Why it works: Bright, energetic colors physically catch the eye and can evoke strong emotions. Gradients add a modern, tech-savvy vibe.
• Apply it to: Event posters, retail signs, or packaging that calls for high-energy branding.

Choose colors based on the emotions you want to elicit. For instance, yellows and oranges evoke happiness and positivity, while blues suggest trust and professionalism.

6. Layering with Transparent Elements

Layering adds both depth and intrigue to your designs. By overlapping transparent elements, you can create textures and visual hierarchies.

• Why it works: Transparent elements engage the eye and give designs a multidimensional quality without adding visual clutter.
• Example: Use semi-transparent shapes or text over vibrant backgrounds on business cards or postcards.

Play around with transparency to make even simple designs look sophisticated.

7. Revival of Detailed Line Art

Detailed line art is resurging, characterized by minimalistic but intricate line representations.

• Why it works: It adds a refined, editorial aesthetic to print materials. The clean lines offer elegance and precision.
• Example: Line art is perfect for infographics, magazine spreads, or even product labels.

Use clean black or white lines with occasional pops of color for added flair.

8. Mixed Media Textures

Combining different textures and finishes, like raised UV coatings or soft-touch laminates, can elevate your materials to a sensory experience.

• Why it works: Mixed media designs surprise viewers and make print materials memorable through tactile engagement.
• Where it shines: Business cards, event invitations, and brochures.

Experiment with layered textures for a polished, unique look that stands out in a pile of paper.

9. Custom Illustrations

Stock graphics are out; bespoke imagery is in. Unique illustrations tailored to your brand’s story create visuals that stand apart.

• Why it works: Custom illustrations add personality and authenticity, which resonate more strongly with audiences than generic visuals.
• How to use it: Create illustrations for your logos, social media graphics, or print campaigns that offer a personal touch.

Custom artwork can enhance brand storytelling, whether as the focal point or supporting detail in your design.

10. Hand-Drawn Elements

Similar to custom illustrations, hand-drawn elements humanize your designs. Sketches, doodles, and patterns foster genuine emotional connections.

• Why it works: These elements evoke authenticity and playfulness, making your brand more approachable.
• Ideas: Incorporate hand-drawn accents on menus, brochures, or greeting cards for a down-to-earth, inviting feel.

Hand-drawn elements are perfect for businesses wanting to emphasize creativity, individuality, or community.

Refresh Your Print Materials Today

Integrating these graphic design trends into your marketing materials can elevate your brand’s identity and help you stand out in a competitive market. Staying on top of trends ensures your materials feel modern, relevant, and engaging.

At Lithographic Communications, we’ve mastered the art and science of great design. From concept to completion, we help businesses like yours craft impactful print materials that resonate with their audience.

Whether you’re creating bold flyers or custom business cards, we’re here to help make your vision a reality. Contact us today and partner with our expert team to design marketing materials that truly pop!